The HelpArc team recently attended the Step Conference 2023 in Dubai, where we had the opportunity to explore the market for Customer Support services in the Middle East and North Africa (MENA) region. As a Customer Support service provider, our primary objective was to identify potential business opportunities and connect with startups in the region.

The conference, which attracted over 8,000 participants from various industries, was an excellent platform for us to network and meet potential clients and partners. We were particularly interested in connecting with young startups in the MENA region who are at the early growth stages of their business.

During the conference, we found that there is a growing demand for Customer Support services in Dubai and the wider MENA region. Startups we met at the conference were looking for cost-effective and efficient ways to outsource non-core business functions, such as customer support, data entry, and back-office operations. We also learned that Arabic support is a requirement for many businesses in the region, and this posed a challenge for us as we offer services in English.

We understand the importance of overcoming language and cultural barriers when doing business in the region. To address this challenge, we plan to invest in Arabic language training and cultural understanding to build trust and establish relationships with local businesses.

Apart from attending the conference, we also had the opportunity to explore the city of Dubai and its diverse communities. We experienced the Desert Safari, which was a great way to relax and unwind after a busy conference, and we enjoyed spending time with old friends and acquaintances. Dubai is known for its cultural diversity and innovation, and we were impressed by the city’s infrastructure and forward-thinking approach.

Overall, attending the Step Conference 2023 in Dubai was a productive and enjoyable experience for the HelpArc team. We gained valuable insights into the market in Dubai and the MENA region and made valuable connections with potential clients and partners. We remain committed to delivering high-quality services and building long-term relationships with our clients as we continue to explore new markets.